Creative Campaign

Tell The World

The genesis of this campaign came about because I noticed a lack of an overarching theme for my church’s easter programme. Usually, there would be a drama production and the collaterals would be designed over this drama production. However, because of how the church functions with its many services catering to the various needs—elderly, mandarin speaking, children, and people with special needs—there isn’t an overarching theme to tie up the various programmes for Easter.

Hence, Tell The World was born. It came with a singular call to action—Tell The World. Easter is all about Jesus, and I wanted to frame it in a way that everyone could get behind the message to share their story with people around them. With the theme decided, the work begun, to further this Gospel message through various means (print & digital). We ended up having paper invites for the Easter Weekend Drama Production, as well as a social media campaign, gifs, song graphics, posters & publicity materials, photo backdrop, and phone and desktop wallpapers, which culminated in the Drama Production.

From the moment the theme was approved we only had less than 4 weeks to launch the collaterals for the campaign. This meant that the design had to be locked and some of the collateral which included the posters, social media content, wallpapers had to be ready for a soft launch. Thereafter, each week leading up to Easter saw the rest of the collaterals launched.