Hi there,
I’m Gabriel!

I’m a creative and strategic Multidisciplinary Designer with over eight years of experience crafting user-centric interfaces that are aligned with business goals and drive engagement, positive user experiences and brand consistency. I’m also passionate about visual storytelling, user interface, user experience, product experience, graphic, and motion design with an eye for layout and typography. Proven ability to manage teams and complex projects from inception to execution.

EXPERIENCE

Dyson, United Kingdom • Mar 2022 — Present

  • Lead the agile UI design and delivery process from end-to-end: 

    • Create user-friendly and visually compelling mobile and human machine interfaces and concepts across the whole business (e.g. Designed and presented the future of Dyson’s digital strategy for spatial experiences utilising the new Apple Vision Pro to the Chief Engineer and VP of Design) 

    • Design high-fidelity prototypes, assets, and translations of multiple languages for global delivery teams that are on quality, on time, and within cost

    • Document, deliver and specify final still and animated UI assets for developer implementation on seven high-priority projects in Beauty, Floor care and Wearables categories

  • Conceptualise and propose new visual design direction for the app’s design system ensuring consistency, and enabling even more rapid prototyping compared to current ways of working

  • Train and mentor the team on After Effects to create high-impact and high fidelity animated UI

  • Conduct user trials and usability testing for the app and products to ensure that the designs are
    user-friendly, meet accessibility guidelines and validate the needs of the target audience 

  • Collaborate with product teams to understand user needs, and develop product requirements, translating them into wireframes and high-fidelity prototypes for review with senior stakeholders 

Experience Designer

City Harvest Church, Singapore • Jul 2016 — Feb 2022

  • Initiated and executed an end-to-end, multi-platform campaign for Easter 2019 which saw attendance increase by 10%—working across various teams including film, audio, social media, and print

  • Designed and executed graphic and motion graphic designs for publicity materials and speakers’ keynote presentations over various mediums (social media, print, digital OOH, live broadcast) to enhance weekly service production and engage congregants

  • Trained, mentored and led a team of over 30 volunteers on design principles who helped execute weekly service productions

Visual Designer

EDUCATION

Bachelor of Arts in Economics
Nanyang Technological University, Singapore
Aug 2012 — May 2016

Autumn Semester Exchange
University of Copenhagen, Denmark
Sep 2014 — Jan 2015

TOOLS

Figma / XD • Principle • After Effects • Photoshop • Illustrator • InDesign • Premiere Pro • Keynote / PowerPoint • Pages / Word

DESIGN

Graphic Design • Motion Graphics • Layout • Visual Design • Wireframing • Prototyping • Mobile & Desktop Design •
User-Testing & Research

PROFESSIONAL QUALIFICATIONS

Google UX Design Certificate
Coursera • May — Jul 2021

  • Empathising with users by creating empathy maps, personas, user stories, and user journey maps

  • Defining user pain points

  • Ideating design solutions

  • Creating wireframes and prototypes, and developing mockups using visual design elements and principles

  • Conducting interviews and usability studies

  • Considering accessibility at every point in the design process

Composite Digital Animation
3DSense Media School • Feb 2017